Last updated: August 17, 2026
These Terms and Conditions (“Terms”) constitute a legally binding agreement between you (“User,” “you,” or “your”) and TheBlueMustard (“we,” “us,” “our,” or “the Platform”), accessible at thebluemustard.com, its subdomains (including creator storefronts at <slug>.thebluemustard.com and the assessments portal at tests.thebluemustard.com). TheBlueMustard is a combined digital product marketplace, online assessment platform, and subscription billing service that enables creators to set up branded online storefronts, sell digital products, author and administer assessments to their own candidates and team members, monetise their work through one-time purchases and recurring subscriptions, and use a set of AI-powered features - an AI assistant that can, with your confirmation, take actions in your store, and standalone tools that draft assessment content and assist with evaluating candidate submissions. §8 governs your use of these AI features specifically, in addition to the rest of these Terms.
By accessing, browsing, or using the Platform — whether as a visitor, registered user, creator, store team member, buyer, guest purchaser, candidate taking an assessment, or subscriber — you acknowledge that you have read, understood, and agree to be bound by these Terms, along with our Privacy Policy, which is incorporated herein by reference.
If you do not agree to these Terms in their entirety, you must immediately discontinue use of the Platform. Your continued use of the Platform following the posting of any changes to these Terms shall constitute your acceptance of such changes.
TheBlueMustard is a no-code creator platform that empowers creators to reach customers and candidates without friction. Our services include:
Some features are gated by subscription tier, entitlement, credit balance, or administrative feature flags. The Platform may also enforce platform-owner “kill switches” to pause a specific capability, store, product, or account when necessary to protect the Platform or its users.
To use the Platform, you must satisfy the following eligibility criteria:
Certain features of the Platform require you to create an account through our authentication provider, Clerk. During registration, you are required to provide accurate, current, and complete information including your name, email address, and username. Clerk supports email/password, one-tap, and social sign-in methods; you may enable two-factor authentication on your account through your account settings.
You are solely responsible for:
We reserve the right to suspend, restrict, soft-delete, or permanently terminate any account, without prior notice, if we reasonably believe that:
Platform-owner administrators may also engage a documented impersonation session on your account for legitimate support or security investigation; those sessions are logged in the immutable audit trail and are subject to internal policy safeguards (see the Privacy Policy §2.12).
All users of the Platform agree to use the Platform in compliance with all applicable Indian laws and regulations, including the Information Technology Act, 2000 and the rules framed thereunder, the Consumer Protection Act, 2019 and the Consumer Protection (E-Commerce) Rules, 2020, the Indian Contract Act, 1872, the Copyright Act, 1957, the Trade Marks Act, 1999, and applicable tax laws (including the Central Goods and Services Tax Act, 2017).
You expressly agree not to:
In addition to §5.2, when using any AI feature described in §8 you expressly agree not to:
Creators may create one or more digital storefronts on the Platform (subject to their subscription plan and platform-owner limits). Each store is assigned a unique slug and may be accessed via a custom subdomain. Creators are solely responsible for all content published within their stores, including product listings, assessment content, branding assets, and pricing. Each store selects a membership onboarding policy (invite-only, public, or approval-based) that governs how team members and customers join it.
When listing digital products for sale on the Platform, you represent and warrant that:
If you use the Platform to author or deliver assessments (tests, question banks, invitations, live sessions), you additionally represent and warrant that:
When you invite a team member to your store, you are extending them a role-bound principal-scoped access to your store data (candidates, questions, tests, invitations, orders, and any other resources their role grants) - and, if they choose to use the AI assistant, that access extends to what the assistant can do on their behalf, never more (§8.4). You are responsible for keeping role assignments up to date, revoking access for members who leave, and honouring data-subject requests routed to your store. Store team seats may count against your subscription’s team-member limit.
We reserve the right to review, reject, remove, or disable access to any product listing, store, test, question, review, follow, or other content that, in our sole discretion, violates these Terms or is otherwise objectionable, including through platform-owner tools (kill switches, feature-flag overrides, moderation of reported content). Repeated violations may result in permanent suspension of your creator account and forfeiture of any store balances or unearned revenue attributable to the violating activity.
If you use an AI drafting or evaluation tool under §8 in the course of authoring a product, test, question, or candidate communication, you remain fully responsible for reviewing that output before you publish it, add it to a live test, act on it as a grading decision, or send it to a candidate or buyer - in the same way you are responsible for any other content you create on the Platform. None of the AI drafting or evaluation tools publish, grade, or send anything on their own; a separate action by you or your team is always required first (see §8.3).
When you purchase a digital product on the Platform, you receive a limited, non-exclusive licence to use that product in accordance with the licence terms specified by the creator. A purchase does not transfer ownership, copyright, or any other intellectual property rights of the digital product to you.
Each successful one-time purchase generates a unique licence key that serves as proof of your purchase and governs your usage rights. Licence keys may have one of the following statuses: Active, Revoked, or Expired. Each key carries a configurable download counter (default 5 downloads) and a last-download timestamp; you must comply with the licence terms associated with each purchase at all times.
Upon successful payment, you will receive access to download the purchased digital product. Registered buyers can access their downloads through their Library. Guest buyers receive download access via a secure, time-boxed email link (default 30 days from the date of purchase) and may re-authenticate later through the guest OTP flow to re-issue a link. We reserve the right to impose reasonable limits on the number of downloads per licence to prevent abuse. Every download is logged with the timestamp, IP address, user-agent, and (for guests) the associated email.
The Platform allows purchases without requiring account registration. Guest buyers must provide a valid email address (and, optionally, a phone number) to receive order confirmation and download access. Guests may later verify their email through the Platform’s guest OTP flow to list all purchases tied to that email address and reissue download links. Guest purchases are subject to the same terms, including the refund and cancellation policy, as registered user purchases.
If you register for or take an assessment on the Platform, you agree that:
If you accept an invitation to join a store as a team member, you agree that your access to store data is limited to the roles you have been granted, that store-specific profile fields you provide at registration (for example an employee ID or roll number) remain scoped to that store, that any use you make of the AI assistant is likewise limited to those roles (§8.4), and that you will only use the store’s tools for purposes authorised by the store owner. Store owners may revoke your access at any time.
This section governs your use of every AI-powered feature on the Platform: the AI assistant, the standalone AI drafting and evaluation tools, and the optional connected channel. It supplements, and does not replace, the rest of these Terms. The corresponding data-handling detail is in the Privacy Policy §5, which this section cross-references rather than repeats.
The Platform currently offers the following AI-powered features, available where your plan, store, and permissions allow:
We may add, change, or retire individual AI features, or change which underlying AI model or provider handles a given feature, at any time and without amending these Terms, except where a change is material enough to require notice under §21.
AI features depend on your subscription plan, your store’s entitlements, and the availability and performance of the underlying third-party AI provider(s) described in §8.7. We do not guarantee that any AI feature will be available at all times, will respond within any particular time, or will remain available on the same terms going forward. We may suspend, throttle, or disable an AI feature - for your account, for a store, or platform-wide - at any time, including for maintenance, abuse prevention, cost management, or because a third-party AI provider becomes unavailable, without that constituting a breach of these Terms. As currently implemented, the platform-wide control used to pause AI-assisted assessment features is shared with the control that pauses assessment operations generally, rather than being a dedicated, AI-only switch - so disabling AI features in an emergency may also pause non-AI assessment activity for the duration.
Every drafting and evaluation tool listed in §8.1 - generating an assessment or questions, improving a question, suggesting a mark, summarising a submission, and analysing a resume - returns its output to you for review. None of them writes to your store, your test, your question bank, or a candidate’s result on its own. A separate, explicit action by you or a member of your team is what actually adds a question to a test, records a mark, or takes any other effect. You are solely responsible for reviewing AI-generated content and suggestions before relying on, publishing, or acting on them, and for the consequences of doing so.
The AI assistant only ever acts using the store permissions of the person operating it (you, or a team member using their own access) - it cannot reach data or perform an action that person could not otherwise reach or perform directly through the Platform. Read-only actions can run without a separate confirmation step. Actions we classify as higher-risk - including inviting or removing candidates, and publishing a product - require you to explicitly confirm the exact action proposed before it runs; if the proposal changes, a fresh confirmation is required. By confirming a proposed action, you authorise the Platform to carry it out exactly as shown to you, and you are responsible for that action to the same extent as if you had performed it yourself through the ordinary interface.
Certain actions are never available to the AI assistant or a connected channel, regardless of your permissions or any confirmation you give: deleting or transferring a store, managing billing, cancelling a subscription, managing team members or their roles, and opening, controlling, or terminating a live proctored session. These are excluded structurally, not merely declined - you cannot authorise the assistant to perform them, and must perform them yourself through the ordinary interface.
If you use a connected channel (§8.5), the additional automated safeguards we apply to channel-originated actions (for example, thresholds that require extra approval for high-volume actions) may differ from the safeguards that apply when you use the assistant directly in the web dashboard, because the two are treated as different kinds of requester under our internal governance model. Both remain subject to the permission and confirmation requirements in this section.
You may optionally link a Telegram account to the AI assistant. Doing so requires you to choose, in an authenticated session on the Platform, which store and which specific set of permissions to delegate to that channel; the channel can never be granted more than you could delegate yourself, and never any of the permissions excluded under §8.4. You may unlink a connected channel, or revoke the permissions delegated to it, at any time; this takes effect for new requests essentially immediately, subject to the ordinary propagation time our systems take to apply a permission change everywhere. Your use of a connected channel is also subject to that channel provider’s own terms of service, which we do not control.
You are solely responsible for:
We may reject, decline to process, or remove a prompt or attachment that we reasonably believe violates these Terms, is unsafe, or is being used to attack or misuse the underlying AI systems.
AI features are powered by third-party AI model providers, not by TheBlueMustard itself. The Platform is built to work with more than one such provider - currently OpenAI, Anthropic, and DeepSeek - and which provider actually processes a given request depends on how a given deployment of the Platform is configured; see the Privacy Policy §5.2 and §7.1 for what is sent to whichever provider is active. We do not control, and are not responsible for, the availability, output, accuracy, or business practices of any third-party AI provider. Their processing of data you submit is additionally governed by their own terms and privacy practices.
AI-generated content and suggestions - including drafted assessments and questions, suggested marks, submission summaries, resume analyses, and anything the AI assistant says or proposes - may be incomplete, inaccurate, outdated, biased, or simply wrong. AI systems do not reliably produce the same output for the same input, and we do not warrant that any AI feature will produce accurate, complete, appropriate, or non-infringing results. AI features are a tool to assist your own judgment, not a substitute for it - you must independently review AI-generated content before you rely on, publish, or act on it, particularly before using it as or alongside a basis for a decision that affects a candidate, a buyer, or any other person.
Actions the AI assistant carries out in your store pass through the same permission and audit systems as actions taken directly through the Platform’s ordinary interface, and are recorded in the audit trail described in the Privacy Policy §2.12, attributed to the person whose permissions the assistant was acting under - not to a separate “AI” identity. That record shows what capability was invoked, by whom, when, and its outcome; it does not, on its own, include the AI-generated content itself, which (where retained at all) is stored as described in the Privacy Policy §5.5 and §5.7.
AI usage is intended to be one of several metered activities on the Platform and to draw down against your plan’s allowance and any prepaid AI credit balance you hold, in the same way as other metered features (§9.6 and §10.3). As of the date of these Terms, our usage-metering system for AI (and other metered features) is built but not yet switched on, so AI usage is not currently being capped or charged against a credit balance in practice. We reserve the right to switch on metering, and to apply it to usage going forward, at any time and without further notice beyond what this section already gives you; we will update this section once metering is active.
We apply rate limits, content and file-type restrictions, and automated safety checks to AI features to protect the Platform, other users, and the underlying AI providers from abuse. When the AI assistant reads content that did not come directly from you as an instruction - such as an uploaded document, or the result of a tool call against your store’s own data - our systems are designed to treat that content as information to consider, not as a command to follow, to reduce the risk that embedded text in a file or record can impersonate you. These are technical safeguards, not guarantees, and you remain responsible for reviewing AI output as described in §8.3 and §8.8.
We may suspend or terminate your access to any or all AI features - independently of your access to the rest of the Platform - if we reasonably believe you have violated §5.3 or §8.6, if required to protect the Platform, other users, or a third-party AI provider, or if a third-party AI provider withdraws or materially changes the service we rely on. Suspending or terminating AI functionality alone does not terminate your underlying account or your access to non-AI features, and vice versa.
As between you and TheBlueMustard, content you submit to an AI feature (your prompts, briefs, uploaded files, and any other input) remains yours, subject to the licence you already grant us under §12.2 to operate the Platform. We do not claim ownership of content an AI feature generates for you. The copyright and intellectual-property status of AI-generated content under Indian and other applicable law is unsettled and depends on factors specific to how the content was produced and used; we do not represent or warrant that AI-generated content is protectable by copyright, that you hold exclusive rights in it, or that it does not infringe a third party’s rights (see §8.8 and §13). You are responsible for making your own determination about how you use AI-generated content, including any disclosure obligations that may apply to you under applicable law when you publish it.
AI features are an evolving part of the Platform. We may change the specific AI model(s), provider(s), prompts, tool catalogue, confirmation thresholds, or feature set described in this section over time as we improve the Platform, respond to provider changes, or address safety or legal considerations. Except where a change is material enough to require notice under §21, such changes do not require an amendment to these Terms and take effect when deployed.
All payments on the Platform are processed securely through Razorpay, a payment gateway authorised by the Reserve Bank of India (RBI). By initiating a payment, you agree to abide by Razorpay’s terms of service and privacy policy. TheBlueMustard does not directly collect, store, or process any sensitive payment information such as full credit-card numbers, debit-card numbers, CVV codes, or banking PINs on its servers.
The Platform supports the following payment methods through Razorpay (subject to Razorpay availability):
All prices on the Platform are listed and charged in Indian Rupees (INR). Creators are required to set their product and plan prices in INR. Free products and free plans (priced at ₹0) are permitted, subject to the Platform’s minimum and maximum price limits for paid items.
Upon successful payment, you will receive an order confirmation via email containing your order details, licence key (if applicable), and download-access instructions. A payment is deemed complete only after Razorpay confirms capture of the payment to our system; an order is deemed fulfilled only once our servers claim fulfilment exactly once (idempotently), whether via the front-end verify path or the webhook path.
In the event of a payment failure, no order will be created and you will not be charged. If an amount is debited from your account but the transaction fails on our end, the refund will be processed automatically by your bank or payment provider within 5–7 business days. If the refund is not received within this period, you may contact us at support@thebluemustard.com or hi@imanveer.com.
Subscription plans on the Platform are billed on the interval published for the selected price (daily, weekly, monthly, or yearly). By subscribing, you authorise Razorpay and the Platform to charge your selected payment method for each renewal. Subscription state (trialing, active, paused, grace, past due, canceled, expired) is reconciled with the payment provider through signed webhooks; a dunning grace window may keep your access alive briefly while a failed renewal is retried. You may cancel a subscription at any time; the cancellation takes effect at the end of the current billing period unless we specify otherwise. Metered features (assessment runs, candidate invites, AI-assisted generations and evaluations, emails sent, storage) are intended to be enforced against your plan’s limits and any prepaid credit balance you hold; as described in §8.10, the technical enforcement of these limits is not yet switched on for AI usage (and, currently, for metered usage generally), so such usage is not presently being capped or charged against a credit balance in practice. We reserve the right to enforce these limits, retroactively to your plan terms, once metering is switched on.
The Platform issues GST-compliant invoices with sequential numbering and CGST / SGST / IGST tax lines where applicable. To receive a B2B invoice with your GSTIN, you must provide it in your billing account settings. Credit notes are issued for refunds and adjustments and reference the original invoice.
A creator may enable a Support-a-Creator tip surface on their free products. When enabled, the creator chooses to accept tips via one or both of the following options, and buyers may pay using whichever the creator has configured:
Regardless of the option used, tips are voluntary, non-refundable through the Platform, and do not entitle you to any additional product, service, or download. The creator alone controls whether the surface is shown and which payment options appear on it, and may turn either or both off at any time from their store settings.
Product and plan prices are set solely by the respective creators (or by the Platform for platform-scoped plans) and are displayed in Indian Rupees (INR) inclusive of all applicable taxes unless stated otherwise. Creators may offer products at a discounted price (compare-at price) or via coupon codes.
Creators (and, for platform-scoped plans, the Platform) may modify prices at any time. Price changes do not affect purchases that have already been completed. For active subscriptions, a price change on the underlying Price takes effect from the next billing cycle; existing subscribers may be offered the ability to opt out through the Platform’s upgrade/downgrade tooling.
Coupons may be redeemed within their validity window and against the plans, target types, or plan kinds they apply to, and are subject to per-code and per-account redemption limits. Prepaid credit balances (assessment, AI, invite, email) are intended to be consumed on a first-in-first-out basis and may expire on the date shown when they were issued; credit consumption is recorded in an append-only ledger. As described in §8.10 and §9.6, technical enforcement of credit consumption against AI usage is not yet switched on. Referral coupons are disabled where they are used in bad faith (for example: self-referral or coupon farming).
You are responsible for any applicable taxes, including Goods and Services Tax (GST), associated with your purchases. TheBlueMustard includes applicable tax information as required by law on invoices issued by the Platform. Where a creator is separately registered under GST and collects tax on the underlying product themselves, the creator is responsible for those tax filings.
Due to the intangible and instantly deliverable nature of digital products, all one-time sales on TheBlueMustard are generally considered final once the digital product has been delivered (i.e. made available for download). Subscription payments are non-refundable once the billing cycle has begun, except as required by law or when we approve a refund at our discretion. We are, however, committed to customer satisfaction and fairness.
Refunds may be approved, at our reasonable discretion, in the following circumstances:
To request a refund, you must:
Once a refund request is approved:
Refunds will generally not be issued in the following cases:
Since digital products are delivered instantly upon successful payment, orders cannot be cancelled once the payment has been captured and the product has been made available for download. Subscriptions can be cancelled from your billing settings at any time; cancellation stops future renewals and your access remains active until the end of the current billing period unless we specify otherwise. If you wish to cancel a pending or incomplete transaction, please contact us immediately at support@thebluemustard.com or hi@imanveer.com.
The TheBlueMustard platform, including but not limited to its source code, design, user interface, logo, trademarks, branding elements, text, graphics, and overall look and feel, is the exclusive property of TheBlueMustard and is protected under applicable intellectual-property laws of India, including the Copyright Act, 1957 and the Trade Marks Act, 1999.
Creators retain full ownership of the intellectual property rights in the digital products, assessment content, question banks, and store branding they create and upload on the Platform - including content drafted with the help of an AI feature under §8, subject to §8.13. By publishing on TheBlueMustard, creators grant us a limited, non-exclusive, royalty-free licence to store, host, display, promote, distribute, reproduce (including in email templates and social previews), and prepare derivative previews of that content for the purpose of operating the Platform and facilitating sales, subscriptions, and assessment delivery. This licence terminates on removal of the content, subject to any grants already made to buyers or candidates.
Buyers receive only the specific usage rights granted under the licence associated with each purchase or subscription. Candidates receive only the right to take the assessment they are invited or admitted to; they do not acquire any rights in the question bank, the test structure, the correct answers, or the creator’s scoring methodology. No ownership, copyright, or other intellectual-property rights in the creator’s content are transferred to you unless explicitly stated in the licence or plan terms.
See §8.13 for how intellectual-property ownership and responsibility are handled for content generated using an AI feature, including the open legal questions around the copyrightability of AI-generated content that we do not purport to resolve in these Terms.
To the fullest extent permitted by applicable law:
The Platform and all content, services, products, features, assessments, AI-generated content, and integrations available on or through the Platform are provided on an “as is” and “as available” basis, without warranties of any kind, whether express, implied, or statutory.
To the fullest extent permissible under applicable law, we expressly disclaim all warranties, including but not limited to:
You agree to defend, indemnify, and hold harmless TheBlueMustard, its owners, officers, directors, employees, agents, licensors, and affiliates from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in any way connected with:
We may, at our sole discretion and without prior notice, suspend, restrict, soft-delete, or terminate your access to the Platform and your account if:
We may also suspend or terminate only your access to AI features, independently of the rest of your account, as described in §8.12.
You may terminate your account at any time from Settings → Delete account, or by contacting us at support@thebluemustard.com or hi@imanveer.com. As described in the Privacy Policy §9, this deactivates (soft-suspends) your account; contact us for a full deletion request. Upon termination of your account:
The following provisions shall survive the termination or expiry of these Terms: Intellectual Property Rights, AI-Powered Features (§8.8, §8.9, and §8.13, to the extent they concern content or actions that occurred before termination), Limitation of Liability, Disclaimer of Warranties, Indemnification, Governing Law and Jurisdiction, tax and financial record retention under §9 of the Privacy Policy, the audit and billing-audit trails, and any other provisions that by their nature are intended to survive termination.
These Terms shall be governed by and construed in accordance with the laws of the Republic of India, without regard to its conflict of laws principles. Any dispute, claim, or controversy arising out of or relating to these Terms or your use of the Platform shall be subject to the exclusive jurisdiction of the competent courts located in New Delhi, India.
In the event of any dispute arising under these Terms, the parties shall first attempt to resolve the matter amicably through good-faith negotiation. If the dispute remains unresolved within thirty (30) days of the initial written notice, either party may pursue legal remedies before the courts specified in §17 above.
If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if it cannot be so modified, it shall be severed from these Terms. The remaining provisions shall continue in full force and effect.
These Terms, together with our Privacy Policy and any plan-specific or store-specific terms surfaced at checkout or on invitation, constitute the entire agreement between you and TheBlueMustard with respect to your use of the Platform and supersede all prior or contemporaneous agreements, communications, and proposals, whether oral or written, relating to the subject matter hereof.
We reserve the right to modify, update, or revise these Terms at any time by posting the revised version on the Platform and updating the “Last updated” date at the top of this page - including to reflect changes to our AI features, the AI providers we use, or the metering, confirmation, or governance mechanisms described in §8, as those evolve. Where changes are material, we will endeavour to notify users via email or a prominent notice on the Platform. Your continued use of the Platform after such changes constitutes your acceptance of the revised Terms.
If you have any questions, concerns, or complaints regarding these Terms and Conditions, please contact us at:
For urgent matters related to payment disputes or unauthorised transactions, please contact Razorpay directly through their official support channels in addition to notifying us. For grievances related to your personal data, see the Grievance Officer details in our Privacy Policy §16.